The website’s name comes from a page of Watchmen graphic novel by Alan Moore e Dave Gibson which I read when I was young, in my mother language that is Italian.
On that page an inhuman guy with the greatest powers in the universe, Dr. Manhattan, tries to reconnect with his human side by remembering the time he was a real man and by watching an old photograph of a happy day in the past.
He fails.
He throws away the photograph –  on the martian soil! – and he thinks: “All we ever see of stars are their old photographs“.
That is, in italian, Le vecchie foto delle stelle.

If you’re interested I suggest visiting the about page of LVFDS to discover the main idea and mission of the whole project.