A personal case of rebranding

With a Japanese twist

During this long 2021, I went under a refreshing of my brand identity as a freelancer with a heartful spontaneous homage to Japanese culture. First I lightly modified my historical logo, the abstract sail inflated by the wind and made by the shapes of the capitals “D” and “P”, the first letters of my name and surname.

Then, since I run out of all my business cards and I had to reprint them, I thought to redesign them as well. I added the colors of the three areas of my skills (red for design, blue for web, green for content) and the two capital letters to have a more compact version of the logo to display in little spaces or tiny merchandising.

As I was working at it, I thought of a tribute to my passion for Japanese culture and I created a “tsuba” version on my logo. What the hell is a tsuba? Here it is, you’re welcome: tsuba on the wiki. Being still “in the zone” and having illustrator still running on my mac I read another time the story of the 47 Ronin, I watched a couple of old Japanese movies and a ton of anime, and I came out with the idea of having a personal mon. 

I researched a little on the web and I found the “tomoe” element to be so familiar and used that I thought to integrate it into my design.  I realized that two tomoe placed one next to the other could resemble a lowercase “d” letter next to a “p”: my initials again. It looked good to me and I was having fun realizing it. I even realized some stickers of it.


Related contents

A post with everything is needed to be found by my new job (I hope). Cover letter, résumé, curriculum vitae, all in one place.

Gallery of logos of different natures designed during the years, for portfolio and reference.

Hi, you can write me at prati.daniele@gmail.com or use the form below. I’ll answer you back for sure. Just leave me some time;-)


I’m on various socials, both with personal accounts and project-related accounts. I check them with no regularity, so if you want to be sure to contact me, the form on the left is the best option.

This is me, just a couple of years ago. Well, I would say four or five years ago, now.
I guess this is some kind of mission statement

My name is Daniele and I was born in Italy in 1976.

I’m committed to researching, creating, or collaborating on worthy projects that allow me to learn, change and grow as a creative and human being. I’m available to work or collaborate or participate in any project that I find interesting, on the spot, or from a remote location

Please feel free to hire me, propose me a collaboration, request pieces of information, or even talk to me about your special project. If you think I could be of some use to your amazing project or idea, please click on the tab next to this one: I would love to hear something from you.

All contents were created by Daniele Prati and licensed under Creative Commons CC BY 4.0.

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