A personal case of rebranding

Refreshing my personal brand

I went under a refreshing of my brand identity as a freelancer with a heartful spontaneous homage to Japanese culture.

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Required skills

#Graphic Design #Branding #Art Direction #

For Whom and Where

Made for



The abstract sail inflated by the wind and made by the shapes of the capitals “D” and “P“, the first letters of my name and surname, has been my personal brand for years. This year, since I gave away all my business cards and I had to reprint them, I thought to redesign them as well.

I added the colors of the three areas of my skills (red for design, blue for web, green for content) and the two capital letters in order to have a more compact version of the logo to display in little spaces or tiny merchandising.

As I was working at it, I thought of a tribute to my passion for Japanese culture and I created a “tsuba” version on my logo. What the hell is a tsuba? Here it is, you’re welcome: tsuba on the wiki.

RELAted contents

Branding Showcase

A gallery of some logos I realized during the years.
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Content by Daniele Prati (danieleprati.com) licensed under Creative Commons CC BY 4.0
This is me, just a couple of years ago, I swear.
Guess this is some kind of vision statement

I was born in Italy in 1976.
I’m committed to search, create or collaborate to worthy project that allows me to learn and change and grow as a creative and a human being.
If you think I could be of some use to your amazing project or idea, I would love to hear something from you.

All contents created by Daniele Prati  and licensed under Creative Commons CC BY 4.0 
Contact: prati.daniele[at]gmail.com

Get in touch

To contact me for a job thing, to hire me or for any kind of proposals you may write me a mail, maybe after viewing my online résumé at Bluinfaccia or downloading my curriculum vitae [pdf version].

You can find and follow me on these socials too: facebook, instagram, twitter (please note I don’t check them on regular basis).


Le vecchie foto delle stelle
Personal website as photographer (texts in italian) 

Bluinfaccia “dp” Illustrations
Blog on Tumblr uses as updated portfolio as illustrator.

Extended online CV and résumé with skills, knowledges and a graphs section.